Startup & AI Blog

AI Talk

Michelle Ma
October 23, 2024

CA’s New AI Laws

Recently, Governor Newsom signed numerous AI bills covering regulation and deployment of generative AI systems. In my next couple posts, I’ll discuss 2 bills that will likely have the most impact on tech companies deploying and developing gen AI systems: AB 2013 and SB 942. In today’s post, I discuss AB 2013, which governs AI training data transparency, sharing objectives, who it affects, and disclosure obligations.

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Contracts: Distribution & Partnerships

Michelle Ma
October 18, 2024

Referral Agreements: What They Are & When to Use Them

Referral partners are companies that look for leads for potential customers and earn a commission, often a % of the fees the customer pays, when you close a deal with that customer. In today’s post, I define referral relationships, key terms to include in these agreements, and how they differ from reseller relationships.

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Contracts: Distribution & Partnerships

Michelle Ma
October 11, 2024

Distribution & Partnership Agreements: Overview

Other than direct sales, companies can grow their revenue streams by partnering with other companies who act as referral partners, resellers, integration partners, and others. In today’s post, I give an overview of the most common partnership structures for tech companies to get you thinking about ways to grow revenue without having to expand your current sales team.

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Contracts

Michelle Ma
September 27, 2024

Materials Transfer Agreements: What They Are & When to Use Them

In the food tech and biotech industries, companies commonly provide tangible materials to other research institutions, universities, and other companies for evaluation purposes. In these scenarios, it’s critical to have a Materials Transfer Agreement in place to cover key aspects of this transfer, primarily confidentiality and IP ownership. In today’s post, I discuss when an MTA is needed, common key terms, and how they differ from NDAs.

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Contracts

Michelle Ma
September 20, 2024

Pilot Agreement: What It Is & When to Use One

We’ve all tried free trials for software, whether as consumers or in the B2B context, agreeing to terms to get access. However, it’s not always obvious what terms should be in these Trial Agreements, also called Pilot Agreements. In today’s post, I explain when it’s a good idea to have a Pilot Agreement in place, key terms to include, and how to implement them.

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Contracts

Michelle Ma
September 13, 2024

Customer SaaS Agreements: When You Need One & What To Include

All startup founders and operators who’ve signed vendor agreements and prepared customer templates have seen Order Forms that reference online Terms and standalone MSAs or SaaS Agreements that are negotiated. What’s not obvious is when each customer scenario calls for which type of agreement. In today’s post, I discuss when standard online terms v. negotiated agreements are appropriate, operationalizing a 2-contract system, and what clauses SaaS Agreements typically include.

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Contracts

Michelle Ma
September 6, 2024

Privacy Policy v. Data Processing Agreement: What’s the Difference & When You Need Them

A question clients have asked me – their product is governed by their Terms of Service and Privacy Policy. Do they also need a Data Processing Agreement? The answer is, it depends. In today’s post, I draw the distinction between Privacy Policies and Data Processing Agreements, and when each one is appropriate.

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AI Talk

Michelle Ma
September 5, 2024

CA SB 1047, Safe and Secure Innovation for Frontier Artificial Intelligence Models Act: What to Know

CA SB 1047 is awaiting Gavin Newsom’s signature or veto. In today’s post, I discuss the key points of this state level regulation on AI models, what requirements are proposed to developers, and what’s next.

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Contracts

Michelle Ma
August 30, 2024

Privacy Policy: What It Is & When You Need One

We’ve all seen Privacy Policies posted on websites, and even notices that they and Terms and Conditions have been updated. But, not everyone knows what needs to be in these policies. Today, I discuss in more detail what you’ll find in a compliant Privacy Policy and when you need to have one in place.

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Contracts

Michelle Ma
August 23, 2024

Terms of Service: What They Are, How to Implement, & When You Need Them

Terms of Service, also called Terms and Conditions, are seemingly boilerplate online terms that everyone has to click through to access a product or service online. Today, I discuss how these Terms differ for different companies and business models, how to properly implement them online, and when a company needs to have them in place.

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Contracts

Michelle Ma
August 16, 2024

NDAs: When You Need it, Types & Gotchas

Most companies know what an NDA is, and that they should get one signed in certain scenarios, but what they don’t know is that NDAs can also include unfavorable, non-standard terms they should usually not agree to. Today, I give a quick overview of what an NDA is, when to get one signed, differences between mutual and one-way NDAs and when to use each, as well as some gotchas.

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IP Basics

Michelle Ma
August 9, 2024

IP Basics Blog Post List & Upcoming Contracts Series

It’s a wrap for the IP Basics series! I’ve shared a general overview of all intellectual property types in the US, and dove more deeply into copyrights, trademarks, trade secrets, and patents, defining what they protect, how to get protection, and other aspects relevant to startups. Here’s an index of all my posts under the IP Basics series for easy reference.

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IP Basics

Michelle Ma
August 2, 2024

Patents: Patent Strategy, Invention Disclosure & Patent Application Process

How companies filter out inventions for patentability and commercial value requires a patent strategy, invention disclosure process, and a culture of innovation and disclosure to leadership. In today’s post, I discuss patent strategy and the invention disclosure process to get startups thinking about getting an innovation mindset in place with employees, and the patent application process so that companies are prepared when they’re ready to make the investment.

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IP Basics

Michelle Ma
July 26, 2024

Patents: Types & Requirements for Getting One

There are 3 types of patents: utility patents, design patents, and plant patents. Most often, startups and tech companies file utility patents, and sometimes, design patents. Today, I describe the requirements for filing utility patents and patent term, so you can understand what it takes for a patent application to be granted and how long you have protection for.

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IP Basics

Michelle Ma
July 19, 2024

Patents: Defined, Uses for Them & Deciding Whether to File

What's a patent and what makes them valuable? When should a company decide whether to file a patent application? Here, I describe the various ways companies can deploy patents to maximize business value and considerations for deciding whether to patent an invention.

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IP Basics

Michelle Ma
July 12, 2024

Trade Secrets: What They Are & How to Protect Them

When we read on the news about former employees stealing company information and giving it to a competitor or the media, we’re looking at trade secret misappropriation. It’s ideal to protect your trade secrets at the outset through NDAs, physical and cyber security measures, and employee training.

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AI Talk

Michelle Ma
July 10, 2024

EU AI Act: What to Know

Almost 3 years after the initial proposal, the EU AI Act was finally approved in May. Here, I describe the Act’s risk classification, requirements for high-risk AI systems and general purpose AI systems, and what this means for startups going forward.

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AI Talk

Michelle Ma
July 3, 2024

Tennessee's ELVIS Act: What to Know

Tennessee’s ELVIS Act, effective July 1, 2024, expands on an individual’s right of publicity to target deepfakes created without authorization, in the form of an individual’s voice. Read on for the highlights of this new law, and what that means for startups going forward.

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IP Basics

Michelle Ma
June 28, 2024

Trade Dress: Requirements for Protection

Trade dress is a product packaging’s shape, color, design, texture, and even a retail space’s color scheme and overall look and feel. It’s protected by trademark law, and the USPTO requires trade dress to be both non-functional and distinctive to get protection. Read on for how trade dress is evaluated for functionality and distinctiveness.

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AI Talk

Michelle Ma
June 26, 2024

Record Labels Sue AI Music Generators

Major record labels have sued 2 AI startups that take text prompts from users and generate songs in the style, genre, and lyrics specified, alleging copyright infringement using their copyrighted sound recordings in training data. Read on for my analysis of their likely defense of fair use, why that may not be viable here, and best practices for AI companies going forward when it comes to training data.

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